I just got a call from a market research company looking for beer drinkers to participate in a survey. I passed the first few set of questions, and I had hoped to pass muster. Then the question came up about whether or not I’ve purchased any of the following brands/beers in the last month. It was a laundry list of macro-swill. Most of the beer was from what I still wrongly think of as the big three (AB, Coors, Miller) but I need to start thinking of them as the big two, or eventually, the big one.
The list included all sorts of one-offs, like Hamms, Heilman, Pabst, Killians, Blue Moon, and all the lights, ultras and such. It also had a few imports like Guinness, Heineken and lastly Sam Adams. In all honestly, I had to reply that I hadn’t had any of those in the last month, and that I hadn’t even bought any of them in the last several months, though If I had to buy one of them, I’d probably buy Sam Adams.
The woman asking the question was a little shocked after my initial excitement regarding the quiz and the number of beers I drink per week. Out of her own curiosity, she asked what I drank. I pointed out that I’m from Portland and try my best to drink Oregon beers, like the Full Sail IPA in front of me.
I guess they were interested in a narrower range of beer drinkers. I kind of wish I’d passed. I was hoping it was about the InterBev-Anheuser thing.